Watches of Switzerland is Australia’s premier official luxury watch retailer. Established in 1997 as a single storefront in Perth, Watches of Switzerland is today Australia’s premier official boutique retailer of exclusive luxury watches.

Family-owned, the company delivers an expertly curated customer experience through its portfolio of prestigious boutiques in major cities across Australia.

Our business focuses on traditional values, offering extraordinary watches paired with our devotion to provide the finest customer service possible.

Since first partnering with Rolex in 2013, we now have multiple Rolex showrooms in our Watches of Switzerland boutiques across Australia.

In 2021, we were privileged to bring Rolex to our Sydney clientele, with the opening of Watches of Switzerland Barangaroo at the base of the prestigious Crown Sydney development.